NBA TV ratings grow internationally during seeding, playoff games

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The NBA has obviously never played regular or postseason games in July, August and September, so judging the ratings the league has received has been difficult and divisive, even though we’re going to #sticktosports in this particular piece.

Outside the United States, league data show that compared to the 2019-2020 regular season, ratings and interest in the eight games and first round of playoffs were popular within the Orlando bubble, with games broadcast in 215 different countries and territories in 47 different languages.

Compared to the average ratings for the regular season, the ratings in the first two weeks of the seeding games increased by 325% in the Philippines, 130% in Spain, 88% in Mexico, 79% in Lithuania and 29% in Italy, according to NBA data. These numbers were supported by a record number of games broadcast internationally at the best airtime. Of the 88 seeding games, 41 games were broadcast at the best airtime in Latin America and 40 games at the best airtime in Europe, the Middle East and Africa via Ligapass and various broadcast partners, by far the most games ever broadcast in a two-week period.
“There has never been a better time to be an international NBA fan,” said Matt Brabants, the NBA’s senior vice president of global media distribution. “Between the games at the best of times in the world’s major markets, the impact that international players have on the pitch, and the new broadcast innovations introduced as part of the season reboot, there are more opportunities for international fans to experience the excitement of the NBA than ever before.

In Kanada stiegen die Quoten für den Erstrundensieg des Titelverteidigers Toronto Raptors bei den Brooklyn Nets gegenüber TSN und Rogers Sportsnet um 24 Prozent gegenüber dem Sieg in der ersten Runde der vergangenen Saison gegen Orlando Magic. Und in den anderen Playoff-Serien stiegen die kanadischen Quoten im Vergleich zur ersten Runde des letzten Jahres um 41%, was zum Teil auf die 11 in Kanada geborenen Spieler unter den 16 Playoff-Teams zurückzuführen ist, den meisten außerhalb der USA.

Die Einschaltquoten bei den Seeding Games stiegen bei ESPN Mexiko im Jahresvergleich um 62%, wobei in dieser Gesamtzahl die Spiele am Weihnachtstag, das All-Star-Spiel und die Spiele in Mexiko-Stadt nach NBA nicht enthalten sind. Die Einschaltquoten von Nu9ve stiegen um 65 %, und die Zuschauerzahlen auf TUDN verdoppelten sich bei den Spielen bis zum 9. August fast.

Die Einschaltquoten auf der ganzen Welt wurden auch durch Luka Doncics transzendentalen Lauf für die Dallas Mavericks verbessert. Bei seinen ersten beiden Pflichtspielen in Spanien – wo Luka für Real Madrid spielte, bevor er in die NBA kam – stiegen die Quoten um 172% gegenüber dem Durchschnitt der regulären Saison. Und als Doncic im Spiel 4 der ersten Runde der Dallas Mavericks in Dallas gegen die Los Angeles Clippers den Spielsieger in der Verlängerung traf, um ein 43-Punkte-Dreifach-Double abzuschließen, generierte das Video-Highlight mehr als 1,8 Millionen Aufrufe auf dem Twitter-Account der NBA Spanien.

Highlights of this buzzer knock occurred alongside Spain in 15 countries outside the UNITED States: Argentina, Brazil, Canada, Chile, Colombia, Dominican Republic, France, Greece, Indonesia, Ireland, Italy, Canada, Mexico, Panama, Turkey and Venezuela. For the Game 6 final between Dallas and Los Angeles, the Spanish VAMOS network’s ratings were the most-watched game in the country since January 2013.

With international All-Stars such as Giannis Antetokounmpo, Nikola Jokic and Pascal Siakam still in the playoffs, the odds for postseason games outside the Us are expected to remain robust and far less controversial than the NBA odds here in America.

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